Sisley Paris

Case Study: Sisley Paris

Obiettivo: Massimizzare visibilità e traffico per il lancio della linea anti-age notturna.

Canale: Digital Email Marketing (DEM)

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Objectives: Sisley Paris, a French luxury cosmetics brand, launched a new line of nighttime anti-aging facial treatments.

Solution: The DEM channel with a focus on DEM Video InMail was selected, using an embedded video for high engagement.

Results: The campaign exceeded benchmarks with high Open Rate and Click-Through Rate, driving significant traffic.

Dynamica Retail

Case Study: Dynamica Retail

Canale: DEM + Prequalificazione (Call Center)

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Objectives: Capture the attention of a target audience interested in Salary-Backed Loans, including internal prequalification.

Solution: A dual-channel approach, combining DEM with call center prequalification and API integration for lead submission.

Results: Generated 700+ high-quality leads with exceptional Open Rate and CTR, exceeding market standards.

DriveK

Case Study: DriveK

Canale: DEM - CPL Lead Generation

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Objectives: DriveK, Europe’s leading platform for vehicle configuration, aimed to generate qualified leads in the French market for new vehicles.

Solution: A targeted email campaign directed at users interested in purchasing new vehicles, focused exclusively on the French market.

Results: The campaign generated over 21k qualified leads, with an Open Rate of 10.4% and CTR of 9.8%, driving significant engagement.